At times it may look like fun and games. All fluffy and theoretical. Still, developing a fully rounded brand is without question the toughest job in business. Drawing up blueprints for charisma. Being sexy on a budget. Evoking meaningful and profound emotion by Tuesday. It's a To Do list scribbled in an insane hand that only the best and brightest can check off. And even then, children's soccer games will be missed. We should probably get started.
Since opening his doors nearly 35 years ago, Dayne Hanna has become an icon among Northwest ad pros. A New York native, Dayne first ventured out west to serve as Marketing Director of a large mining corporation. Naturally, his new agency specialized in industrial and b2b clients early on. Over the years, however, Dayne's scope and intentions would expand to include consumer retail and product advertising with a "smart-creative" slant. Today, in addition to overseeing day-to-day operations here at Hanna, Dayne serves as regional governor of the American Association of Advertising Agencies.
John BaechlerVP/Creative Director
With more than 25 years experience in developing unique, award-winning solutions, John is the "creative conscience" at Hanna. Long recognized for his ability to find both art and truth in every project he touches, John was the youngest person ever to be named Advertising Professional of the Year by the Spokane Ad Fed. Today, John continues to work directly on key accounts even as he personally approves every project in the shop. He lost count of his awards in 1996.
Jeff HannaVP/Media Director
With 20 years of media planning and buying experience, it's fair to say that Jeff Hanna wields more negotiating clout than anyone in the Inland Northwest. His reputation for fair, but firm dealings with media companies large and small frequently earns Hanna clients "first right of refusal" when new promotional opportunities arise. Backed by two veteran buyers, Jeff and his department often win media-only accounts with little or no help from the rest of the agency. We're okay with it.